activity. but we needed the super pacs and also during the period, the governor signed off on a $20 million love that allowed us to use primary money to pay back the general money. and so we saw what was going on that we were to try to compete what we were doing, but clearly they have our resources. >> larry, you should chime in. this is a thing to cooked up together, but one of the most significant decisions we made was to bet on the front end of the campaign. i did believe in maybe we can have a discussion about it, but in the month about over, as being much less because there's so much coverage.